The 3 ads assignment was the very first project I did in InDesign class. This project was meant to introduce us to InDesign’s tools and help us learn the fundamental rules to designing a letter sized ad.
I was pretty confident in my design choices prior to this first assignment since I illustrate diverse designs of characters, layouts, etc. on a daily basis. But after Patrick went over the different layout rules I discovered it wasn’t how unique an ad design must look but it must also follow a set of rules typography and design rules that I have yet to catch on to.